Questions are on the rise as news broke earlier this week of a data scandal involving more than 50 million Facebook users. For marketers, this most recent incident of data abuse, coupled with an overall rise in consumer data breaches across industries, raises questions about trust, transparency and ethics in advertising. Over the last decade, […]
Today, students across the nation participated in #NationalWalkoutDay, during which they walked out of their classroom for 17 minutes – each minute representing a Parkland victim who died at the hands of gun violence. It’s been a month since the tragic shooting at Marjory Stoneman Douglas High School in Parkland, FL. Since then, we’ve seen […]
Facebook: a place to interact with friends and family, near and far, and share our favorite memories. Well, that used to be its featured function. For the past few years, it’s been a great (mostly free) space for brands to reach new audiences. Branded content now has the ability to target people in a way […]
Remember when a company named Blockbuster went out of business simply because it couldn’t keep up with the changing marketplace? Don’t let that be you. Making your website mobile-friendly and fast in 2017 is not a luxury, but a necessity. Facebook, which is the #1 mobile app in the United States for both audience size […]
Google is making retail marketers’ dreams come true with in-store visits tracking in AdWords. Despite the surge of online shopping, the majority of retail purchases still occur in physical store locations. Google’s Store Visits Beta allows marketers to validate online ad campaigns and to highlight successful, revenue-driving campaigns. Check out Google’s video on how it […]
Facebook’s new Job Posting feature. How will it impact employers, job seekers and the recruiting process?
The giant social network will now let employers post jobs directly to their page and users can apply for them right on Facebook. Job applications are pre-populated with a user’s Facebook data, though it can be altered if needed, then sent to the employer via Facebook’s Messenger. This tool is not only an easier and […]
What’s that cliché about giving advice? Oh, “Do as I say, not as I do.” Well, we’ve decided to take our own advice and start a blog. As a whole, agencies tend to focus on client work instead of themselves. But that’s changing. We’ve vowed to make more “us” time. Now, you may be thinking, […]