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Industry Insights

Apr7
Apr 7

Store Visits: How Google Can Help Marketers Track Conversions

Google is making retail marketers’ dreams come true with in-store visits tracking in AdWords. Despite the surge of online shopping, the majority of retail purchases still occur in physical store locations. Google’s Store Visits Beta allows marketers to validate online ad campaigns and to highlight successful, revenue-driving campaigns. Check out Google’s video on how it […]

Dec4
Dec 4

Five reasons why companies should have a blog

What’s that cliché about giving advice? Oh, “Do as I say, not as I do.” Well, we’ve decided to take our own advice and start a blog. As a whole, agencies tend to focus on client work instead of themselves. But that’s changing. We’ve vowed to make more “us” time. Now, you may be thinking, […]