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Industry Insights

Mar 22

Facebook’s Data Scandal – What Does It Mean for Marketers?

Questions are on the rise as news broke earlier this week of a data scandal involving more than 50 million Facebook users. For marketers, this most recent incident of data abuse, coupled with an overall rise in consumer data breaches across industries, raises questions about trust, transparency and ethics in advertising. Over the last decade, […]

Mar 14

Activations Against Gun Violence

Today, students across the nation participated in #NationalWalkoutDay, during which they walked out of their classroom for 17 minutes – each minute representing a Parkland victim who died at the hands of gun violence. It’s been a month since the tragic shooting at Marjory Stoneman Douglas High School in Parkland, FL. Since then, we’ve seen […]

Feb 9

What You Need to Know About Facebook’s Latest Algorithm Update

Facebook: a place to interact with friends and family, near and far, and share our favorite memories. Well, that used to be its featured function. For the past few years, it’s been a great (mostly free) space for brands to reach new audiences. Branded content now has the ability to target people in a way […]

Apr 7

Store Visits: How Google Can Help Marketers Track Conversions

Google is making retail marketers’ dreams come true with in-store visits tracking in AdWords. Despite the surge of online shopping, the majority of retail purchases still occur in physical store locations. Google’s Store Visits Beta allows marketers to validate online ad campaigns and to highlight successful, revenue-driving campaigns. Check out Google’s video on how it […]

Dec 4

Five reasons why companies should have a blog

What’s that cliché about giving advice? Oh, “Do as I say, not as I do.” Well, we’ve decided to take our own advice and start a blog. As a whole, agencies tend to focus on client work instead of themselves. But that’s changing. We’ve vowed to make more “us” time. Now, you may be thinking, […]