Google is making retail marketers’ dreams come true with in-store visits tracking in AdWords. Despite the surge of online shopping, the majority of retail purchases still occur in physical store locations. Google’s Store Visits Beta allows marketers to validate online ad campaigns and to highlight successful, revenue-driving campaigns. Check out Google’s video on how it […]
Facebook’s new Job Posting feature. How will it impact employers, job seekers and the recruiting process?
The giant social network will now let employers post jobs directly to their page and users can apply for them right on Facebook. Job applications are pre-populated with a user’s Facebook data, though it can be altered if needed, then sent to the employer via Facebook’s Messenger. This tool is not only an easier and […]
What’s that cliché about giving advice? Oh, “Do as I say, not as I do.” Well, we’ve decided to take our own advice and start a blog. As a whole, agencies tend to focus on client work instead of themselves. But that’s changing. We’ve vowed to make more “us” time. Now, you may be thinking, […]