News

What’s Old is New Again

By: Dennis Nikles / VP of Media & Analytics The adage, "What's old is new again," couldn't be more accurate for the outdoor medium. I've often heard outdoor was the...

Benefits to Google Premier Partnership at &Barr
&Barr Google Premier Partner

By: Michelle Ou / Sr. Manager of Digital Marketing & Analytics In 2019, Google will remain the largest digital ad seller in the world, accounting for 31.1% of worldwide ad...

How Humor Can Break Through The Media Clutter

By: Adam Liszewski / Group Account Director How do you reach consumers when their attention span is shorter than a goldfish and their time spent with media is so fragmented?...

Delivering Value and Getting Paid For It

By: Douglas White / VP Innovation & Growth Every brand since the beginning of time has sought to receive great value from their chosen partners and vendors, but it’s not...

Transparency in Advertising Finances

By: Janette Estep / VP Controller Trust me… There’s been a lot of talk in the last few years about transparency in the advertising industry, especially when it comes to...

The Marketing Power of Identity Resolution

By: Cristina Howard / Director of Digital Media & Analytics People-based marketing should be on every advertising and marketing professional’s mind. The ability to identify your consumer across their devices...

What would Chuck, Bob and Pete think?

By: Pete Barr, Jr / President & CEO Chuck, Bob and Pete were the three founders of Fry/Hammond/Barr. I knew all three and worked closely with Chuck and Pete. The...