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Iconic Viral Videos When Simple Moments Capture the World’s Attention By: Grace Midtgard, Social Media Manager “Just make it go viral” is a request social media managers often receive. Unfortunately,...

Seniors First selects &Barr as agency of record for advertising and public relations We are happy to announce that we have been selected by Seniors First to be the nonprofit’s...

The Return of a Classic Gatorade Revives "Is It In You?" Tagline By: Sergio Moises, Growth & Innovation Specialist In the dynamic world of sports drinks, few brands have established...

Coors Light’s Reactive Marketing Approach Bats a Home run Capitalizing on Real-Time Moments: The Power of Reactive Marketing By: Elena Melikian, Account Services Intern In the fast-paced world of marketing,...

The Rise of Flag Football The Brand Strategy Behind Flag Football's Journey To the 2028 Olympics By: Jacob Weaver, Account Executive As we enter the summer of 2024, we also...

The Retro Revolution Looking at the Trend of Nostalgia In Advertising By: Brandon Guarro, Growth & Innovation Manager In the ever-evolving landscape of marketing, one strategy has stood the test...

The Rise of Influencer Fatigue A Call for Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands...

A Night at the Museum For one night only, 600 East Washington Street was transformed into a collection of exhibitions on connection and conversation. A living tapestry of advertising where...

The Importance of Targeted Media Lists By: Cole Purvis, PR Account Coordinator Pitching media without a targeted approach dilutes the impact of messaging, which is why a well-constructed media list...

Sustainability in Advertising & Marketing By: Rebekah Essick, Group Account Director When was the last time you thought about how the products and services you use every day impact the...