News

How Humor Can Break Through The Media Clutter

By: Adam Liszewski / Group Account Director How do you reach consumers when their attention span is shorter than a goldfish and their time spent with media is so fragmented?...

Delivering Value and Getting Paid For It

By: Douglas White / VP Innovation & Growth Every brand since the beginning of time has sought to receive great value from their chosen partners and vendors, but it’s not...

Transparency in Advertising Finances

By: Janette Estep / VP Controller Trust me… There’s been a lot of talk in the last few years about transparency in the advertising industry, especially when it comes to...

The Marketing Power of Identity Resolution

By: Cristina Howard / Director of Digital Media & Analytics People-based marketing should be on every advertising and marketing professional’s mind. The ability to identify your consumer across their devices...

What would Chuck, Bob and Pete think?

By: Pete Barr, Jr / President & CEO Chuck, Bob and Pete were the three founders of Fry/Hammond/Barr. I knew all three and worked closely with Chuck and Pete. The...

ADDYS &BARR

By: Rob Bloom / VP, Creative Director Dear clients, &Barr doesn’t work without you.That’s why we have the & in our name. So we can put your name first.Nemours&Barr. Rosen Hotels...

Building Experience Leaders in Account Service
Agency leaders in account service

By: Kim Blaylock / VP, Account Service A new year always offers a chance to start fresh. A time to tackle projects you've always wanted to do, but never got around...

CMOs, We’re Here to Help You

By: Guy Stephens / VP, Planning & Research At &Barr, our mission is to add value to our client's business and their brand. This has become an oft-repeated mantra at...

Big Game, Even Bigger Ads

By: Meg Rosenoff, Jr. Copywriter Ask any marketer what the best part of the Super Bowl is, and you are likely to hear “The commercials!” But the real value of...

What’s Next?

By Rob Bloom, VP / Creative Director Happy new year. Now that we’re all back from the holidays—a time we documented by posting photos on social of food, drinks, and/or...