By: Adam Liszewski, Group Account Director To steal a line from Clark Griswold, we are about to embark on the “hap-hap-happiest” time of the year. I’m personally excited for the...

By: Kim Blaylock, VP Account Service One of the greatest joys of agency life is the experiences we have, and the long-term relationships we build, with colleagues and clients. At...

By: Dennis Nikles, VP Media/Analytics It’s a numbers game—so what do we do when we can’t trust the numbers? That’s exactly what happened this past year. Yes, COVID has taken...

By: Brandon Guarro, Research Specialist/Account Coordinator With the introduction of so many new streaming services, many traditional TV ad buyers believe that the definition of “TV” has fundamentally changed. However,...

By: Janette Estep, VP Finance As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which...

How do you know? As a leader… how do you know? How do you know if the direction you gave will make the difference? How do you know when to...

It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up to date on viewing trends, it...

By: Pete Barr, Jr CEO / President “I really feel the independent agency model gives us more flexibility and less distractions,” Domino’s chief marketing officer Art D’Elia told AdAge.   Independence can...

By: Pete Barr, Jr CEO / President As we pass the mid-year mark here at &Barr, we celebrate the continued growth of both our team and our roster of valued...

By: Tracy Gamlin, Senior Manager of Digital Marking & Analytics Apple’s recent  App Tracking Transparency (ATT) release bundled as part of the iOS 14 update requires apps to ask a...