What Happened To The Metaverse? What's Been Going On & What To Watch By: Rebekah Essick, Group Account Director Not too long ago, the metaverse was all the buzz. Now,...

Elevate&Barr An Interns Perspective of &Barr By: Nathan Shield, Account Service Intern After almost a year of being a part of Elevate Agency, a student-run agency at the University of...

Unforgettable Icons An insight into companies and their mascots By: Jacob Weaver, Account Executive What is it about a mascot that resonates? While not all mascots are as beloved as,...

CHATGPT&Barr By: Erin Brown, Copywriter It’s 8 a.m. on a Friday morning when I’m greeted by a blast of air conditioning after a short, humid walk through the Central Florida...

Life Without TikTok? Our Insight on TikTok's Latest News By: Kimberly Saffran, Senior Account Executive TikTok exploded into popularity during the pandemic when we were all stuck at home and...

Think like a consumer Our Strategic Approach On Campaign Development By: Rebekah Essick, Group Account Director The ad business is all about coming up with the next crazy viral campaign,...

Level Up Your Advertising With Gamification An Intro To Gamified Ads By: Jacob Weaver, Account Executive As we all do nowadays, I listen to a lot of podcasts. A new...

Spanish Translation or Spanish Transcreation? The important difference between Spanish translation vs transcreation By: Luna Aguilu, Group Account Director Did you know that the U.S Hispanic population reached 62.5 million...

&Barr Wins Best of Show Two Years Running 2023 American Advertising Awards By: Jacqui Garcia, Associate Creative Director 2022 was a big year for &Barr. We celebrated our 65th anniversary,...

Is Travel Going Anywhere? Yes and No. 2023 Travel Trends Overview By: Rebekah Essick, Group Account Director Travel is in the human DNA. It allows us to experience new things,...