By: Janette Estep, VP Finance As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which...
15Sep 2021
By: Janette Estep, VP Finance As we approach the end of year two of the COVID era, we’ve continued our gradual return back to what we once considered normal, which...
It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up to date on viewing trends, it...
By: Tracy Gamlin, Senior Manager of Digital Marking & Analytics Apple’s recent App Tracking Transparency (ATT) release bundled as part of the iOS 14 update requires apps to ask a...
By: Larissa Hopkins / Sr. Digital Media Planner & Buyer This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, &Barr estimates almost 88%, or $81...
By: Nancy Allen, VP / Account Service As consumers change the way they manage their health, many healthcare and pharmaceutical brands are shifting their ad spending to direct-to-consumer digital advertising...
By: Guy Stephens / VP, Planning & Research Change is here. Is your agency ready? With more than 183 million US consumers watching connected television (CTV), it is a...
Once reserved for multinational organizations and c-suite executives, media training has become essential for businesses of all sizes to successfully sell themselves to their target audiences and media. So, what...
