By: Nancy Allen, VP / Account Service As consumers change the way they manage their health, many healthcare and pharmaceutical brands are shifting their ad spending to direct-to-consumer digital advertising...

By: Guy Stephens / VP, Planning & Research   Change is here. Is your agency ready? With more than 183 million US consumers watching connected television (CTV), it is a...

Once reserved for multinational organizations and c-suite executives, media training has become essential for businesses of all sizes to successfully sell themselves to their target audiences and media. So, what...

Questions are on the rise as news broke earlier this week of a data scandal involving more than 50 million Facebook users. For marketers, this most recent incident of data...

Today, students across the nation participated in #NationalWalkoutDay, during which they walked out of their classroom for 17 minutes - each minute representing a Parkland victim who died at the...

Facebook: a place to interact with friends and family, near and far, and share our favorite memories. Well, that used to be its featured function. For the past few years,...

Remember when a company named Blockbuster went out of business simply because it couldn't keep up with the changing marketplace? Don't let that be you. Making your website mobile-friendly and...