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Generative AI

CHATGPT&Barr By: Erin Brown, Copywriter It’s 8 a.m. on a Friday morning when I’m greeted by a blast of air conditioning after a short, humid walk through the Central Florida...

Life without TikTok?

Life Without TikTok? Our Insight on TikTok's Latest News By: Kimberly Saffran, Senior Account Executive TikTok exploded into popularity during the pandemic when we were all stuck at home and...

Think Like A Consumer

Think like a consumer Our Strategic Approach On Campaign Development By: Rebekah Essick, Group Account Director The ad business is all about coming up with the next crazy viral campaign,...

Level Up Your Advertising With Gamification

Level Up Your Advertising With Gamification An Intro To Gamified Ads By: Jacob Weaver, Account Executive As we all do nowadays, I listen to a lot of podcasts. A new...

Spanish Translation or Spanish Transcreation?

Spanish Translation or Spanish Transcreation? The important difference between Spanish translation vs transcreation By: Luna Aguilu, Group Account Director Did you know that the U.S Hispanic population reached 62.5 million...

&Barr Wins Best of Show Two Years Running

&Barr Wins Best of Show Two Years Running 2023 American Advertising Awards By: Jacqui Garcia, Associate Creative Director 2022 was a big year for &Barr. We celebrated our 65th anniversary,...

Is Travel Going Anywhere? Yes and No.

Is Travel Going Anywhere? Yes and No. 2023 Travel Trends Overview By: Rebekah Essick, Group Account Director Travel is in the human DNA. It allows us to experience new things,...

Do You Need A Digital Clean Room?

Do You Need A Digital Clean Room? An Intro to Digital Clean Rooms By: Lorena Bergan, Director Of Digital Ad Ops | Caryn Ferraro, Account Executive | Larissa Hopkins, Digital...

Commercial Break

Commercial Break Super Bowl LVII's Top Commercials By: Morgan Lyons, Account Coordinator Super Bowl LVII lets fans see the two top-performing football teams of the season go head-to-head. Just as...

The Importance of Research in the Advertising Process

The Importance of Research in the Advertising Process How Research Can Help Your Marketing and Advertising By: Adam Liszewski, Senior Group Account Director Anyone in the ad industry will tell...

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