&Barr’s new Creative Director, Christian “Wojo” Wojciechowski, has been fascinated with the concept of marketing ever since he sold rocks door to door for a quarter at the age of five. He soon realized this love and has been putting it to work for brands like Nike, Hummer, Converse, Walmart, Mitsubishi, Pepsi, Microsoft, P&G, Samsung, and RadioShack to name a few. He was one of the founding members of Pyro at The Richards Group, won Global Agency of the Year at Tribal DDB, and Agency of the Year with The Martin Agency. His work has been recognized by Communication Arts, Graphis, NY Art Director’s Club, the W+K Global Book, One Show Interactive, and has earned not one but two People’s Choice awards for packaging and logo design in the gaming category. Christian admits he still feels like a kid every time he’s presented with a new marketing problem to solve or a new client to partner with, but he’s very glad he moved on from those rocks.