By: Douglas White, Cheif Operating Officer It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up...
09Aug 2021
By: Douglas White, Cheif Operating Officer It’s not always easy to predict when or where a consumer will see your ad. However, when you do your research and stay up...
By: Tracy Gamlin, Senior Manager of Digital Marking & Analytics Apple’s recent App Tracking Transparency (ATT) release bundled as part of the iOS 14 update requires apps to ask a...
By: Larissa Hopkins / Sr. Digital Media Planner & Buyer This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, &Barr estimates almost 88%, or $81...
By: Nancy Allen, VP / Account Service As consumers change the way they manage their health, many healthcare and pharmaceutical brands are shifting their ad spending to direct-to-consumer digital advertising...
By: Guy Stephens / VP, Planning & Research Change is here. Is your agency ready? With more than 183 million US consumers watching connected television (CTV), it is a...
Once reserved for multinational organizations and c-suite executives, media training has become essential for businesses of all sizes to successfully sell themselves to their target audiences and media. So, what...
Questions are on the rise as news broke earlier this week of a data scandal involving more than 50 million Facebook users. For marketers, this most recent incident of data...
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