Orange County Regional History Center
“New Exhibition Launch”
In Fall 2020, &Barr provided extensive media relations support for Orange County Regional History Center’s landmark exhibition Yesterday, This Was Home: The Ocoee Massacre of 1920.
The History Center’s exhibition earned over 470 million media impressions (within two months of opening).
Public Relations, Media Relations
The landmark exhibition garnered over 400 media placements—and helped bring to light the 100th anniversary of the largest single-day incident of voting-day violence in the U.S.
Prior to the exhibition launch on Oct. 3, &Barr developed key messages and talking points and media trained the History Center’s primary media spokesperson. &Barr distributed media materials and pitched its local and regional media contacts to generate awareness of the exhibition’s opening.
Following significant media coverage around the exhibition’s opening, &Barr leveraged the timeliness of the anniversary for additional national media opportunities which included The Washington Post and Smithsonian Magazine. &Barr facilitated and prepped the History Center spokesperson ahead of interviews.
Following the additional wave of media coverage around the exhibition’s opening, &Barr continued to provide results by monitoring for ongoing coverage of the Ocoee Massacre topic to include the History Center in additional coverage. &Barr also continued to drive attention to the exhibition using timely special days and months such as Black History Month to continue to secure coverage.