“New Brand Identity”
Connecting people with technology.
Summit Broadband is a leading fiber-optics telecommunications provider in Florida—owning and operating more than 2,700 miles of dedicated fiber-optic cable, serving a number of industries and communities. So, when they tasked &Barr with a complete rebrand, we knew we needed to deliver a final product that clearly conveyed their dedication to their mission.
Creative, Branding/Concept Generation, Strategy
Summit Broadband’s new look gave the brand the facelift it needed to better visually convey the confidence and intelligence it already possessed.
A Look Toward The Future
As part of our rebrand of Summit Broadband, we developed a new, more timeless logo that better illustrates the services Summit Broadband is proud to provide. We also introduced a more welcoming color palette, as well as a photography style that centers around the interactivity between people and the technology in their lives.
In addition to the new visual changes to the Summit Broadband brand, &Barr also developed a tagline system based on the brand’s personality traits. As a personalized, neighborly brand dedicated to developing smart solutions to their customer’s problems, highlighting their commitment to connecting people with technology in their tagline “made to connect” was a natural conclusion.
Bringing A Brand To Life
Brands don’t exist in a vacuum—which means that we needed to give this new brand a foundation to be heard from. In order to accomplish that, we completely redesigned all brand collateral, including a new presentation template, business card, email signature, and a completely new website. This overhaul allowed for cohesion across all communication channels, making their new brand feel complete and three-dimensional.