Summit Broadband

“New Brand Identity”

Connecting people with technology.

Summit Broadband is a leading fiber-optics telecommunications provider in Florida—owning and operating more than 2,700 miles of dedicated fiber-optic cable, serving a number of industries and communities. So, when they tasked &Barr with a complete rebrand, we knew we needed to deliver a final product that clearly conveyed their dedication to their mission.

01
What We Did

Creative, Branding/Concept Generation, Strategy

02
How it Mattered

Summit Broadband’s new look gave the brand the facelift it needed to better visually convey the confidence and intelligence it already possessed.

Summit color palette
Summit Typeface

A Look Toward The Future

As part of our rebrand of Summit Broadband, we developed a new, more timeless logo that better illustrates the services Summit Broadband is proud to provide. We also introduced a more welcoming color palette, as well as a photography style that centers around the interactivity between people and the technology in their lives.

Communicating Connection

In addition to the new visual changes to the Summit Broadband brand, &Barr also developed a tagline system based on the brand’s personality traits. As a personalized, neighborly brand dedicated to developing smart solutions to their customer’s problems, highlighting their commitment to connecting people with technology in their tagline “made to connect” was a natural conclusion.

Bringing A Brand To Life

Brands don’t exist in a vacuum—which means that we needed to give this new brand a foundation to be heard from. In order to accomplish that, we completely redesigned all brand collateral, including a new presentation template, business card, email signature, and a completely new website. This overhaul allowed for cohesion across all communication channels, making their new brand feel complete and three-dimensional.