Orange County Regional History Center

Community: Five Years After the Pulse Tragedy

``Community`` After Tragedy

How &Barr worked with the Orange County Regional History Center to bring to light an exhibit built around the five-year remembrance of the Pulse Nightclub tragedy.

01
What We Did

Public Relations, Media Placements

02
How it Mattered

Our 380+ media placements garnered over 1.2 billion media impressions for the exhibit.

FIVE-YEAR REMEMBRANCE

Five years after the tragic shooting at Pulse Nightclub, Central Florida’s community continued its healing with a series of remembrance events throughout the summer of 2021. Orange County Regional History Center, a national authority on collecting after mass tragedy for its work launching the One Orlando Collection Initiative in the aftermath of the Pulse shooting, hosted a special remembrance exhibition of its own: Community: Five Years After the Pulse Tragedy. Instead of focusing on the night itself, the exhibition takes a more hopeful direction, highlighting the outpouring of support the community offered after the tragedy.

LOCAL MEDIA RELATIONS

The timeliness of the exhibition and the History Center’s reputation for curating award-winning content helped make “Community” one of the most highly anticipated Pulse remembrance events of the year. &Barr announced the exhibition two months ahead of its April opening date to meet editorial deadlines for monthly print publications, and quickly went to work using its media relationships to help the exhibition stand out among the number of other events held throughout the summer. &Barr coordinated a number of unique local media opportunities, including working with WFTV-ABC to produce its one-hour Pulse remembrance special inside the exhibition. &Barr also pitched, facilitated interviews with History Center staff, and secured coverage of the exhibition on all local TV affiliates, Orlando Sentinel, and top Orlando online and print publications.

REGIONAL & NATIONAL MEDIA COVERAGE

&Barr’s exhibition-opening plan also featured regional and national media coverage. &Barr coordinated with the Tampa Bay Times on a long-form story to run in print on the remembrance of the tragedy and facilitated multiple interviews with History Center staff. This additional coverage led to &Barr working closely with CNN and its producers to spotlight the exhibition opening and interview the History Center’s executive director Pamela Schwartz on the day of the five-year remembrance.