Seniors First selects &Barr as agency of record for advertising and public relations

We are happy to announce that we have been selected by Seniors First to be the nonprofit’s agency of record. &Barr will provide research, creative, media and public relations services to increase awareness, understanding and engagement to support the important mission of Seniors First –– to enhance the quality of life for seniors by maintaining their independence and dignity.

We are conducting a benchmark research study to gauge brand awareness and perception of Seniors First to help inform our future marketing strategies. Each department will utilize these results in a unique way –– to create a campaign strategy, produce copywriting, strategize media planning and buying, and implement media relations. Working with important nonprofits like Seniors First furthers our vision of providing innovative solutions to enhance people’s lives.