The Florida Public Relations Association’s Orlando Chapter recognized &Barr for two notable PR projects at the 2018 Image Awards Banquet. FPRA – the oldest public relations organization in the United States – conducts the Image Awards competition annually, providing PR practitioners with a platform to be recognized for their outstanding public relations tools and programs.
Recognitions were awarded in four categories: Public Relations Programs, Printed Tools of Public Relations, Digital Tools of Public Relations and Student Projects in Public Relations. &Barr received the following awards in the Digital Tools of Public Relations and Public Relations Programs categories, respectively.
Madame Tussauds Orlando Hulk Hogan Prank
Whatcha gonna do when Hulk Hogan and Madame Tussauds Orlando run wild on you? &Barr produced a viral video sensation for Hulk Hogan fans and attraction enthusiasts alike, creating excitement for a top entertainment destination with over 130 million video views and $3 million in publicity value.
Special Olympics Florida #LightTheTorch Campaign
For thousands of Special Olympics Florida athletes, families and volunteers, the annual #LightTheTorch fundraising campaign means much more than generating critical funds for various programs. It’s about creating an inclusive community across the state of Florida. &Barr was able to secure 31 earned media placements, reaching an estimated audience of 138,524,633. The campaign also generated 1,634,303 social media impressions across Facebook, Twitter and Instagram and achieved additional visibility through the donation of more than 1.4 million OOH digital bulletin impressions.
Looks like we’ll need to build another awards wall pretty soon …