Economic Development Commission of Florida’s Space Coast
Brand Identity Development
Launch Protocol
Developing an identity for a location like nowhere else on Earth means structuring it like no other brand on the planet.
Creative, Brand identity, Visual identity
Establishing a brand structure like no other for a place like nowhere else gave Florida’s Space Coast recruitment initiative a leg up on competing markets and positioned the area as the launchpad of tomorrow.
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Mission: Space Coast
The Florida’s Space Coast: Tomorrow Launches Here brand needed to accomplish a few different missions simultaneously: positioning Brevard County as the launchpad for humanity’s future, as well as identifying Florida’s Space Coast as an exceptional place to live, work and do business. A recruitment initiative above all else, the program centers around the area’s legacy of innovation while inviting potential residents to contribute to the future of Florida’s Space Coast.
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To Boldly Go
Florida’s Space Coast is a location like nowhere else on Earth. This meant it couldn’t be structured like any other brand. We knew we wanted to communicate the innovative spirit of the area through our messaging, so we looked to some of the most daring people in history: test pilots and the founders of the Space Program.
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Driving Tomorrow
With strategy and story in place, the identity of the Florida’s Space Coast: Tomorrow Launches Here brand had begun to take shape. But stakeholders and community members needed something to look to—both figuratively and literally. That’s where the visual identity of the brand came in. We designed a logo, wordmark, a full suite of visual components and more to bring Tomorrow Launches Here to life.
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