How &Barr Fuels Creativity and Success 

By: Kimberly (KJ) Saffran, Senior Account Executive

Stepping into a new year isn’t just about setting goals—it’s about resetting, recharging, and bringing fresh energy to the work we love. This past holiday season, our leadership team gave us the invaluable gift of time, closing our office from Christmas through New Year’s Day. That break wasn’t just about rest—it allowed us to return with renewed motivation, fresh ideas, and a sharper focus.

Work-life balance, mental wellness, and healthy habits aren’t just buzzwords here; they’re woven into how we operate. Whether we’re strategizing thoughtful media plans or crafting standout creative campaigns, this balanced approach ensures we bring our very best to every project.

As a Senior Account Executive—and a mom of two kids and one milk snake—I understand the daily challenge of juggling work and home life. The start of a new year always feels like a natural reset, a chance to refocus on what matters. At &Barr, that mindset isn’t just a personal practice; it’s at the heart of how we do business. We don’t see mental wellness and work-life balance as nice-to-haves; we see them as essentials. When our team feels supported, we deliver work that’s not just good, but exceptional. And that’s where our clients see the real impact.

Creativity flourishes in an environment that values balance. When we encourage our team to take breaks, set boundaries, and prioritize their well-being, we create space for true innovation. When people feel valued, they bring their boldest ideas to the table, approaching challenges with fresh energy and fearless creativity. This mindset doesn’t just fuel great work—it also strengthens our relationships with clients. A balanced team is more engaged, focused, and proactive, which translates into seamless execution, smarter strategies, and a deeper commitment to delivering outstanding results.

This investment in our culture isn’t just about the present—it’s about continuous growth. By providing ongoing training and learning opportunities, we empower our team to stay sharp, inspired, and ahead of industry trends. That passion and curiosity translate directly into stronger campaigns and innovative solutions. But growth isn’t just professional; it’s also about connection. Whether we’re coming together for over 400 hours of community service or bonding through some friendly competition at our Summer Olympics (yes, it’s as fun as it sounds), we know that great work happens when people feel engaged, supported, and inspired.

If you’re looking for a partner who brings fresh thinking, authentic collaboration, and a culture that fosters innovation, you’re in the right place. Check out our culture here to see what drives our team—and how that translates into your success.

Let’s make 2025 your strongest year yet, together.