Rosen Hotels & Resorts
“Hester Street”
Our client, Rosen Hotels & Resorts, didn’t just want to unveil a new wine. They wanted to tell a story.
There’s Red. There’s White. And behind each, a story waiting to be told.
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What We Did
Branding/Concept Generation, Packaging, Illustration
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How It Mattered
Creating a new wine label is a big deal. We wanted people to enjoy the wine, of course, but to also savor the story behind it.
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What’s in a name?
Why Hester Street? That was the street in New York where Harry Rosen, the grandfather of Harris Rosen, opened a small, 15-seat restaurant.
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The tag tells all.
A tale that’s part history, part aspiration, all celebration.
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Illustrious Illustrations
We created custom illustrations to bring to life what Hester Street in the Lower East Side of Manhattan looked like nearly a century ago.
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