The invite featured both video and press-to-call features for an interactive experience that captured attention (and imagination). The save-the-date brochure was printed with invisible ink and came with a UV light pen that allowed for the “secret” message to be revealed. We held swanky cocktail receptions for event planners in speakeasy venues in all six cities. Attendees received the thirst-quenching set at the events. Each consisted of a bottle of local spirits, a full mixology kit, and special drink recipes from Rosen Shingle Creek, Rosen Centre and Rosen Plaza hotels. We created HD video tours that allowed attendees to experience the properties. In addition to VR headsets, Rosen representatives were on hand to answer any and all questions they had.