Merlin Entertainments
“Hulkamania Running Wild”
136 million impressions worldwide. $3.2 million in free publicity. In 48 hours. Brother.
Madame Tussauds Orlando is a pretty cool attraction. However, there are plenty of cool attractions in Central Florida. To make a little noise in the conversation, Madame Tussauds wanted to do something impactful on social.
Creative, Video Production, Public Relations, Social Media
On social, you want people to do two things: care and share. This video did both. In the process, it brought international attention to Madame Tussauds Orlando.
As Many Takes As It Takes
&Barr coordinated with Hulk Hogan’s team to capture the stunt in all its glory. A full production team was on hand to ensure we were able to capture every moment and shriek of surprise from his fans.
“He Looks So Lifelike!”
Guests came to get a sneak peek at Madame Tussauds Orlando’s new Hulk Hogan wax figure, only there was none. Instead, they met the real deal himself. And, yes. He was very lifelike, indeed.
