Our innovative +space strategy helped guide Florida’s Space Coast to it’s highest summer Tourism Development Tax collection in recorded history.
Campaign Performance
As a result of the Summer campaign, Florida’s Space Coast experiences the highest summer Tourism Development Tax collection in Space Coast’s recorded history.
800,000
Website Visits
63,448
Flight Bookings
20,988
Hotel Bookings
Give them the best seats in the house.
Our competitive advantage was clear—and the tactics to deliver it were centered around the emotions we wanted to draw out of consumers. The desired reactions started with the idea of “nothing can beat that.” Visitors to the Space Coast will know that no one else has the beach+space.
Instead of depending on an unreliable variable—recording a live rocket launch—we worked with a 3D modeler to create a totally-ownable SpaceX Falcon Heavy rocket model that could not only be used in the Spring and Summer campaigns, but become a reusable asset in the client’s graphic library.
The Only Beach that Doubles as a Launch Pad
The split-screen concept allowed us to showcase the destination while showing the “closeness” to space. No matter where you are on the Space Coast and whether you’re kayaking or surfing, you’ll be able to see a rocket launch. And in this execution, we show that connection quite literally. Because at Florida’s Space Coast—you can touch space from anywhere.
Despite dealing with the continued impacts of COVID-19 and no cruising out of Port Canaveral for most of the Spring/Summer Campaign, the Space Coast saw some of the best performance seen in the county’s history. A strategic and targeted media plan provided the vehicle to serve impactful creative and powerful messaging to consumers, driving conversions and impressive results for Florida’s Space Coast. The Space Coast saw over 800,000 website visitors during this 8 week campaign. The Summer Campaign also contributed to 63,448 flight bookings and 20,988 hotel bookings for the Space Coast.