CICB is a leader in the crane and lifting industry, providing customized solutions for their clients through training, inspections and support services. So, when they tasked &Barr with a complete overhaul of their branding, we knew we needed to deliver a look and feel that reflected their world-class expertise.
A Look That Lasts
As part of our brand refresh for CICB, we developed a new logo to better represent the services CICB offers their clients. We also introduced a more relevant color palette, as well as a photography style that focused on people interacting with cranes and lifting equipment to give CICB an edge in their industry.
In addition to elevating the visuals of CICB, &Barr also developed a new language system based on the brand’s personality and offered services. As an industry leader, focusing on their wide network of clients and breadth of services, including the life and asset protection they seek to provide, was a natural conclusion.
Constructing A Complete Brand
A brand refresh isn’t just a new logo and tagline—it’s a full overhaul. That included a rework of all brand collateral, including new business cards, trade show materials, email signatures, iconography and a website. All of which work together to ensure CICB’s new look and feel felt cohesive across all channels.