City Works Eatery & Pour House
“New Disney Springs Restaurant Opening”
Opening Disney Springs’ premier sports restaurant and bar.
674 million total media impressions (within one month of opening).
Public Relations, Media Relations
&Barr provided strategic planning and management of the restaurant’s grand opening, including writing/editing of messaging, run of show, and executive talking points.
&Barr’s media relations support included writing, editing, distribution, and pitching of media invites and grand opening press release. &Barr hosted over 20 media and influencers at the grand opening, providing an exclusive sneak peek of the restaurant.
An Immersive Evening
In the weeks following the grand opening, &Barr leveraged its extensive media relations experience to secure over 30 additional media dines, hosted FOX 35 for a live, onsite immersion with Chef and GM interviews, and executed media events and experiences.