Bottleneck Management - Elevating Virtual Kitchens Through Strategic Social | &Barr
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Bottleneck Management

Elevating Virtual Kitchens Through Strategic Social

Bottleneck Management partnered with &Barr to amplify the presence of Rebel's Hot Chicken and Secret Sauce Barbecue through a collaborative social media strategy. Through creative content, authentic engagement, and data-driven decisions, we transformed their virtual brands into hot topics—and the results speak for themselves.
Results

6,000%+

Increase in IG impressions

1,300%+

Increase in FB impressions

“Within just three months, Instagram and Facebook impressions experienced an extraordinary surge.”

Watching our clients’ businesses grow isn’t just something we love to see; it’s what drives our work. So, when our partners at Bottleneck Management were ready to grow their two virtual restaurant brands, we were eager to get cooking. With a hot turnaround, we worked quickly to develop a campaign that built upon their existing social media channels for Rebel’s Hot Chicken and Secret Sauce Barbecue, including original video content, social descriptions, new bios, a tone-of-voice guide, and more.

Our three-pillar strategy delivered authentic engagement and measurable results:

Create + Cultivate  |  Meaningful Connections  |  Data-Driven Insights

We created compelling evergreen content while naturally participating in relevant cultural moments, keeping our brand fresh yet genuine. We built deep connections with our communities across all channels, introducing daily inbox engagement initiatives that transformed casual followers into loyal brand advocates.

We let data guide our decisions, crafting targeted content that resonated with our audiences and delivered real impact. Launched to coincide with new menus for both kitchens, our content and engagement strategies, trend monitoring, and data-driven decisions were able to further establish the brand identity and tap into new audiences for the two virtual brands.

RESULTS
  • 7/1/24-9/30/24

1,200%

Increase in IG followers

700%

Increase in FB followers

5,000+

Views on original FB & IG content