AAA
AAA Hertz Member Discount Campaign
From Turnkey to Car Keys
&Barr and the AAA Business Solutions Group (BSG) partnered to create a turnkey campaign for their biggest Hertz sale of the year that allowed individual clubs to participate without having to utilize their own resources.
Digital Media & Analytics, Media, Media Planning & Buying
Overall, the campaign drove more than 4.4 million impressions resulting in 1,358 Hertz bookings.
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Low Visibility
Low visibility can make for poor driving and marketing conditions. We found that outside of club-owned websites, visibility online for AAA Hertz discounts was low. With the ultimate goal of increasing member awareness of the Hertz AAA member discount, AAA Business Solutions Group looked to &Barr as their strategic partner to support with a full funnel media recommendation that would lift site traffic and drive bookings.
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Ready-Made Marketing
To remove financial barriers to entry, &Barr and AAA Business Solution Group created a tailored proposal for clubs to promote this special offer based on their fund allotment. Subsequently, we created a turnkey integrated “campaign in a box” focused on awareness and direct response that allowed clubs to engage in digital advertising without having to utilize any of their own resources. Additionally, &Barr worked with the AAA Travel technology team to implement all relevant tracking to optimize and report performance.
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THE RESULTS
During the month-long sale, the campaign drove almost 1,400 bookings, which was an increase of 376% YOY.
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