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Zack Bower

Senior Digital Analyst

The epitome of fresh, bright talent bolstered with depth and breadth of experience, Zack is an essential asset to the Digital Media & Analytics team. As our Senior Digital Analyst, Zack is tasked with strategizing, implementing, managing and reporting on all paid social campaigns. His experience and skill set makes him an expert in Paid Social Advertising (Facebook/Instagram Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, Snapchat Ads), Programmatic Advertising, SEM and Google Analytics.

Having worked on nearly every paid digital tactic, including Social, Search, Programmatic Display/Video, OTT/CTV, Streaming Audio, Native and others, Zack has the digital media chops to deliver breakthrough insights and results backed by diverse client experience. He’s lent his talents to brands like Moe’s Southwest Grill and Little Debbie, making his taste in clients just as good as his taste for digital marketing strategies.

Here at &Barr, Zack manages digital analytics and paid social campaigns for clients like Sonny’s, FLVS, Badcock, Space Coast, Alpha Foundations and AAA. After hours, catch him writing and playing music or spending time with his fiancé and doggo, Lucy.