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Zack Bower

Paid Social Media Specialist

When &Barr was looking for fresh talent eager to help lead and grow our Digital Media Department, we were looking for depth and breadth of experience with a great attitude thrown in for good measure. We got all that and way more with Zack. As our Paid Social Media Specialist, Zack is tasked with strategizing, implementation, management and reporting on all paid social campaigns for all &Barr clients who run paid social. If you’re guessing that’s a lot, you would be correct. Having worked on nearly every paid digital tactic, including Social, Search, Programmatic Display/Video, OTT/CTV, Streaming Audio, Native and others, Zack has the social media chops to deliver breakthrough insights and results backed by diverse client experience. And while you may think someone who’s worked on brands like Moe’s Southwest Grill and Little Debbie may have a “hook-up” to free tacos or Devil Cremes®, he does not. It’s okay, though. What Zack brings to the table is way more satisfying.

Areas of Expertise: Paid Social Advertising (Facebook/Instagram Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, Snapchat Ads); Programmatic Advertising; SEM; Google Analytics