As our Senior Manager of Digital Marketing & Analytics, Tracy manages the Digital Marketing & Analytics team at &Barr with wisdom, intelligence, and the data to back it up. It’s not often you find a digital marketer as wicked smart and valuably experienced as Tracy. Boasting experience in a variety of digital marketing disciplines, Tracy is a guru for all things SEO, paid search, paid social and digital analytics. But it’s Tracy’s hyper-creative approach and ability to understand people that makes her such a unique and valuable member of our Media team. A wide range of clients have been lucky to see the benefits of her expertise, including six Darden brands, where she owned digital analytics and agency analytics partnerships, as well as standardized campaign dashboard reporting, and rolled out cutting edge Martech capabilities. Here, she’ll lead the charge in optimizing not only your digital marketing campaign—but your &Barr experience as a whole.