Measuring the performance of paid ads is an objective job—but Paid Social Media Specialist Shenil Patel brings a sense of passion to her work. For Shenil, there’s nothing better than reaching set goals and seeing a client’s satisfied face. She’s got a background in influencer marketing (for a while, she was even an influencer herself). She joins the &Barr team from England, where she worked on the in-house team at Holiday Inn Express. In addition to Holiday Inn Express, Shenil has also done work for Colgate, Lollo Rosso India, a number of luxury fashion houses and Sephora India. As for what brought her to &Barr? Our reputation as the oldest advertising agency in Florida didn’t hurt.