Makeda creates highly targeted media plans for &Barr clients like Nemours Children’s Hospital, Bealls, Rosen Hotels & Resorts and Ruth’s Chris Steakhouse. And while that often involves spending millions of dollars, she’s extremely strategic in her thinking and planning. Having created media plans for national brands as Ruth’s Chris, Makeda has definitely found her calling and home at &Barr. In addition to serving as our Integrated Media Planner & Buyer, Makeda is also &Barr’s resident fashionista, a passion nurtured by her grandmother, who founded a fashion design school in Trinidad. Savvy, stylish and full of sunshine, it’s no wonder she impresses everyone around her.