All things Paid Media start with Heidi. Whether she’s developing paid social strategies, setting up and managing performance of campaigns, optimizing campaigns or tracking implementation, Heidi prides herself in knowing the ins and outs of every element of your paid social campaign. Her out-of-the-box thinking gives her an edge in the paid social space—an edge that is sure to make the difference in developing your brand’s strategy and optimization. Heid’s experience in digital analytics benefits a wide range of &Barr clients such as AAA, Sonny’s Barbeque, Space Coast Office of Tourism and Badcock Home Furniture &more. We’ve all heard rugby players are tough—but no one knows that better than Heidi. A proud alumna of the UCF Women’s Rugby Team, Heidi brings that competitive mentality and team-focused mindset to every account she touches.