The best media plans are created with a clear strategy, actionable goals—and most importantly—a human-focused approach. And those kinds of plans are exactly what Cristina directs and executes every day. A master of her craft, she’s a top-tier media strategist who oversees the research, planning and development of all Digital Media plans.
As our Director of Digital Media, she uses her expertise to effectively manage a growing team while simultaneously planning and placing one-to-one targeted media campaigns across display media, pre-roll video, social media and paid search. She’s a media-planning maven and an expert in programmatic advertising with extensive experience in consumer acquisition. Cristina’s passion lies in uncovering the latest and greatest media vehicles that can place your media in any computer, tablet or phone your brand may need. A true partner to you, the client, Cristina attacks every opportunity for growth with a ready solution in hand, guiding her team to serve every brand with detail and dedication. Her experience and knowledge of new media technologies, as well as traditional buys, has been an incredible asset to every &Barr client, including Badcock Home Furniture &more, Space Coast Office of Tourism, Crayola Experience, Rosen Hotels and Resorts, Discover the Palm Beaches, Nemours Children’s Hospital and Sonny’s BBQ.
A proud graduate of Florida International University, she’s also a sought-after speaker and well-known within the travel industry, having led media strategy for multiple Florida-based and national hotels, resorts and tourism bureaus.