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Cristina Howard

Director of Digital Media & Analytics

Cristina’s not your typical digital media maven. As &Barr’s Director of Digital Media, she uses her expertise to manage research, planning and placement of one-to-one targeted media campaigns across display media, pre-roll video, social media and paid search. She’s a media-planning guru and an expert in programmatic advertising with extensive experience in consumer acquisition. Her experience and knowledge of new media technologies, as well as traditional buys, has been an incredible asset to every &Barr client, including Crayola Experience, Rosen Hotels and Resorts, Discover the Palm Beaches, Nemours Children’s Hospital and Sonny’s BBQ. She’s also a sought-after speaker and well-known within the travel industry, having lead media strategy for multiple Florida-based and national hotels, resorts and tourism bureaus. She’s a proud graduate of Florida International University, the best school in the state of Florida and quite possibly the world. A distinction that may or may not be influenced by the fact her bio’s writer is also an FIU grad. (Go Panthers!)