News

By: Michelle Ou / Sr. Manager of Digital Marketing & Analytics In 2019, Google will remain the largest digital ad seller in the world, accounting for 31.1% of worldwide ad...

By: Adam Liszewski / Group Account Director How do you reach consumers when their attention span is shorter than a goldfish and their time spent with media is so fragmented?...

By: Douglas White / VP Innovation & Growth Every brand since the beginning of time has sought to receive great value from their chosen partners and vendors, but it’s not...

By: Janette Estep / VP Controller Trust me… There’s been a lot of talk in the last few years about transparency in the advertising industry, especially when it comes to...

By: Cristina Howard / Director of Digital Media & Analytics People-based marketing should be on every advertising and marketing professional’s mind. The ability to identify your consumer across their devices...

By: Pete Barr, Jr / President & CEO Chuck, Bob and Pete were the three founders of Fry/Hammond/Barr. I knew all three and worked closely with Chuck and Pete. The...

By: Rob Bloom / VP, Creative Director Dear clients, &Barr doesn’t work without you.That’s why we have the & in our name. So we can put your name first.Nemours&Barr. Rosen Hotels...

By: Kim Blaylock / VP, Account Service A new year always offers a chance to start fresh. A time to tackle projects you've always wanted to do, but never got around...

By: Guy Stephens / VP, Planning & Research At &Barr, our mission is to add value to our client's business and their brand. This has become an oft-repeated mantra at...

By: Meg Rosenoff, Jr. Copywriter Ask any marketer what the best part of the Super Bowl is, and you are likely to hear “The commercials!” But the real value of...