News

All We Want For Christmas Is An Organic Social Trend The Power Of Perennial Content By: Grace Midtgard, Social Media Manager & Meg Rosenoff, Senior Copywriter Anyone who’s ever been...

Leveraging Brand Partnerships Finding the Right Fit For Your Brand By: Jacob Weaver, Account Executive Some things just go well together, like peanut butter and jelly, or Ironman and Pepper...

"Shop This Post" The Rise of Social Commerce By: Rebekah Essick, Group Account Director Think about the last online purchase you made. Where did you first see the product? On...

The Power Of Smiles Our Look At The Trend Of Happy Ads By: Kimberly Saffran, Sr. Account Executive and Jacqui Garcia, Associate Creative Director It’s impossible to ignore the way...

&Barr Podcast – Red Bull Marketing A Look-back At Red Bull’s Big Stunt Great work is often unexpected. It requires bold clients and leaders willing to take worthwhile chances. In...

Benefits of In-Person vs. Remote Work An Interns Perspective on Our Work Culture By: Haley Duford, Summer 2023 PR Intern As a UF college student searching for internship experience in...

What Happened To The Metaverse? What's Been Going On & What To Watch By: Rebekah Essick, Group Account Director Not too long ago, the metaverse was all the buzz. Now,...

Elevate&Barr An Interns Perspective of &Barr By: Nathan Shield, Account Service Intern After almost a year of being a part of Elevate Agency, a student-run agency at the University of...

Unforgettable Icons An insight into companies and their mascots By: Jacob Weaver, Account Executive What is it about a mascot that resonates? While not all mascots are as beloved as,...

CHATGPT&Barr By: Erin Brown, Copywriter It’s 8 a.m. on a Friday morning when I’m greeted by a blast of air conditioning after a short, humid walk through the Central Florida...