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The Importance of Engagement in Your Social Media Strategy

The Importance of Engagement in Your Social Media Strategy Mastering Social Media: Why Engagement is Essential By: Dominique Pancake, Social Media Strategist Social media isn't just a one-way broadcast channel—it's...

Iconic Viral Videos

Iconic Viral Videos When Simple Moments Capture the World’s Attention By: Grace Midtgard, Social Media Manager “Just make it go viral” is a request social media managers often receive. Unfortunately,...

The Return of a Classic

The Return of a Classic Gatorade Revives "Is It In You?" Tagline By: Sergio Moises, Growth & Innovation Specialist In the dynamic world of sports drinks, few brands have established...

Coors Light’s Reactive Marketing

Coors Light’s Reactive Marketing Approach Bats a Home run Capitalizing on Real-Time Moments: The Power of Reactive Marketing By: Elena Melikian, Account Services Intern In the fast-paced world of marketing,...

The Rise of Flag Football

The Rise of Flag Football The Brand Strategy Behind Flag Football's Journey To the 2028 Olympics By: Jacob Weaver, Account Executive As we enter the summer of 2024, we also...

The Retro Revolution

The Retro Revolution Looking at the Trend of Nostalgia In Advertising By: Brandon Guarro, Growth & Innovation Manager In the ever-evolving landscape of marketing, one strategy has stood the test...

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