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The Power of Visuals in Crafting Your Social Strategy

The Power of Visuals in Crafting Your Social Strategy From First Impressions to Lasting Connections By: Angela Ramirez, Social Media Coordinator In today’s digital world, a picture is worth far...

Micromaxing: The Microtrend Cycle in Advertsing

Micromaxing: The Microtrend Cycle in Advertising By: Belle Winick, Account Service Intern In the hypercompetitive marketing landscape, microtrends are reshaping how brands communicate with consumers. Emerging quickly and characterized as...

Timing and Exposure

Timing and Exposure How Instagram Has Developed Through the Years By: Grace Midtgard, Social Media Manager With over 2 billion active daily users today, it’s hard to believe that the...

Media Relations: Always looking ahead

Media Relations: Always looking ahead Staying Ahead of the Curve: Mastering Media Relations Through Strategic Foresight By: Kiara Hart, Public Relations Account Coordinator In public relations, it’s critical to always...

Strategic Destination Marketing Campaigns Become Iconic

Strategic Destination Marketing Campaigns Become Iconic From local to iconic, the importance of strategic marketing By: Nathan Shield, Account Coordinator Destination marketing campaigns can turn a place from an afterthought...

What Dance Teaches Us About the Creative Process

What Dance Teaches Us About the Creative Process Where Creativity meets purpose By: Rebekah Essick, Group Account Director Before I worked in advertising, I was a dancer. I’m still heavily...

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