Insights From the African Plains By: Kim Blaylock, VP Account Service I recently returned from a two-week safari in Kenya and Tanzania. In Swahili, “safari” means “journey.” While the word is now more associated with the trips taken to observe African animals, the “journey” meaning is very significant as my two weeks were a journey of […]
From First Impressions to Lasting Connections By: Angela Ramirez, Social Media Coordinator In today’s digital world, a picture is worth far more than a thousand words. It can shape first impressions, build trust, and foster brand loyalty. A single image has the power to communicate a brand’s personality and core values in an instant. The […]
Staying Ahead of the Curve: Mastering Media Relations Through Strategic Foresight By: Kiara Hart, Public Relations Account Coordinator In public relations, it’s critical to always be looking ahead. At &Barr we’re constantly sourcing opportunities 30, 60, and even 90 days in advance to successfully secure earned media coverage for our clients. Like puzzle pieces, we align […]
How Instagram Has Developed Through the Years By: Grace Midtgard, Social Media Manager With over 2 billion active daily users today, it’s hard to believe that the social media platform Instagram was added to the app store only 15 years ago. In just a decade and a half, the platform has evolved to both start trends […]
By: Belle Kinney Winick In the hypercompetitive marketing landscape, microtrends are reshaping how brands communicate with consumers. Emerging quickly and characterized as small shifts in consumer behavior, popular microtrends drive high engagement despite being short-lived in the trend cycle. Let’s explore microtrends and their place in the marketing mix. NAVIGATING MICROTRENDS Microtrends often gain popularity […]
By: Rebekah Essick, Group Account Director Before I worked in advertising, I was a dancer. I’m still heavily involved in the ballet. It is such an ingrained part of who I am. Throughout my years of training, teaching and performing, I have learned so many lessons. I often catch myself thinking about how relevant those […]
By: Nathan Shield, Account Coordinator Destination marketing campaigns can turn a place from an afterthought to a must-visit location. Iconic campaigns have and will continue to shift consumer perspectives and strategically influence tourism, and there are valuable lessons to be learned from their strategies. Below are five key takeaways from some of the most memorable […]