A Call For Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands willing to reach their target audience through social media platforms. Nevertheless, beneath the perfect feeds and sponsored content, influencer fatigue is on the rise. Traditional ways of influencing consumers are no […]

By: Cole Purvis, PR Account Coordinator Pitching media without a targeted approach dilutes the impact of messaging, which is why a well-constructed media list is invaluable for the everyday work of a PR professional. Targeted media lists help us identify the best outlets and contacts to share an organization’s messages, allowing us to speak directly to […]

By: Rebekah Essick, Group Account Director When was the last time you thought about how the products and services you use every day impact the environment? With the current state of the global ecosystem, this impact is increasingly important. Over the past decade, companies have taken a particular interest in sustainability, and it’s become an important […]

A Shift In Public Relations By: Tanisha Lewis, PR Account Supervisor In the ever-changing industry of public relations, influencers have emerged as powerful catalysts, reshaping the traditional communication channels between brands and their audiences. As a result, the role of influencers in public relations has become critical, creating new opportunities and challenges for PR professionals. Influencers, […]

Adapting To The Demise Of Third-Party Cookies By: Dianne Smith, SR. Group Media Director Take it from me, in the ever-evolving realm of digital marketing, adaptation is the key to survival. One of the most significant shifts on the horizon is the end of third-party cookies, which will fundamentally alter the way marketers connect with […]

By: Shelby Eiger, PR Senior Account Executive A strategic communications plan can help your organization get its message out in the right way to achieve business goals. The plan should amplify your marketing efforts by providing each audience with concise and effective messaging or your organization could be at risk of rowing in the opposite direction of […]

The Power Of Perennial Content By: Grace Midtgard, Social Media Manager & Meg Rosenoff, Senior Copywriter Anyone who’s ever been to the garden center at Home Depot has probably been confused by the words “perennials” and “annuals”? No? Just us? Anyways, perennials are the plants that come back to life year after year. And certain types of social […]