By: Belle Kinney Winick In the hypercompetitive marketing landscape, microtrends are reshaping how brands communicate with consumers. Emerging quickly and characterized as small shifts in consumer behavior, popular microtrends drive high engagement despite being short-lived in the trend cycle. Let’s explore microtrends and their place in the marketing mix. NAVIGATING MICROTRENDS Microtrends often gain popularity […]
By: Rebekah Essick, Group Account Director Before I worked in advertising, I was a dancer. I’m still heavily involved in the ballet. It is such an ingrained part of who I am. Throughout my years of training, teaching and performing, I have learned so many lessons. I often catch myself thinking about how relevant those […]
By: Nathan Shield, Account Coordinator Destination marketing campaigns can turn a place from an afterthought to a must-visit location. Iconic campaigns have and will continue to shift consumer perspectives and strategically influence tourism, and there are valuable lessons to be learned from their strategies. Below are five key takeaways from some of the most memorable […]
Mastering Social Media: Why Engagement Is Essential By: Dominique Pancake, Social Media Strategist Social media isn’t just a one-way broadcast channel—it’s a place to create meaningful connections and foster a sense of community with your audience. At its core, social media was created as a space for people to connect and communicate. Without the “social” aspect, […]
When Simple Moments Capture The World’s Attention By: Grace Midtgard, Social Media Manager “Just make it go viral” is a request social media managers often receive. Unfortunately, it’s not that simple. Oftentimes, it’s the posts with no viral intent that end up living in social media consumers’ brains rent free. Let’s take a trip down memory […]
Gatorade Revives “Is It In You?” Tagline By: Sergio Moises, Growth & Innovation Specialist In the dynamic world of sports drinks, few brands have established an iconic presence, such as Gatorade. Known for its relentless drive to fuel athletes and its innovative approach to hydration, Gatorade is once again making headlines. We are currently witnessing the […]
Capitalizing On Real-Time Moments: The Power Of Reactive Marketing By: Elena Melikian, Account Services Intern In the fast-paced world of marketing, seizing the moment can often make the difference between a campaign that fizzles out and one that goes viral. Coors Light, in collaboration with their agency, recently demonstrated the power of reactive marketing in […]