A Reflection on Ideating  By: Rachel Clements, Senior Art Director I think it’s Tuesday still. There’s a slew of dogeared Communication Arts books laid open on the floor around a bag of Tostitos and a tub of Publix buffalo chicken dip. Doc (a stuffed animal giraffe from the Brevard Zoo) looks at us gleefully as […]

Fresh Design, Same Mission By: Morgan Lyons, Account Executive Okay, we’ll save you the guesswork. We’ve launched our new website! As an advertising agency dedicated to creativity, innovation, and delivering exceptional results, we wanted our digital presence to reflect the same energy and professionalism we bring to every project. Whether you’re a valued client, a […]

&Barr’s Bold Step Into AI By: Douglas White, Chief Operating Officer Artificial Intelligence (AI) is arguably one of the most impactful technologies of our lifetime. At &Barr, we’ve always been pioneers, seeking out ways to leverage innovation for the benefit of our clients. Recognizing the transformative potential of AI early on, we’ve spent the past […]

Insights From the African Plains By: Kim Blaylock, VP Account Service I recently returned from a two-week safari in Kenya and Tanzania. In Swahili, “safari” means “journey.” While the word is now more associated with the trips taken to observe African animals, the “journey” meaning is very significant as my two weeks were a journey of […]

From First Impressions to Lasting Connections By: Angela Ramirez, Social Media Coordinator In today’s digital world, a picture is worth far more than a thousand words. It can shape first impressions, build trust, and foster brand loyalty. A single image has the power to communicate a brand’s personality and core values in an instant. The […]

Staying Ahead of the Curve: Mastering Media Relations Through Strategic Foresight By: Kiara Hart, Public Relations Account Coordinator In public relations, it’s critical to always be looking ahead. At &Barr we’re constantly sourcing opportunities 30, 60, and even 90 days in advance to successfully secure earned media coverage for our clients. Like puzzle pieces, we align […]

How Instagram Has Developed Through the Years By: Grace Midtgard, Social Media Manager With over 2 billion active daily users today, it’s hard to believe that the social media platform Instagram was added to the app store only 15 years ago. In just a decade and a half, the platform has evolved to both start trends […]