Capitalizing On Real-Time Moments: The Power Of Reactive Marketing By: Elena Melikian, Account Services Intern In the fast-paced world of marketing, seizing the moment can often make the difference between a campaign that fizzles out and one that goes viral. Coors Light, in collaboration with their agency, recently demonstrated the power of reactive marketing in […]

The Brand Strategy Behind Flag Football’s Journey To The 2028 Olympics By: Jacob Weaver, Account Executive As we enter the summer of 2024, we also enter a new Olympiad. The 2024 Paris Olympic Games begin in July, but my focus is already set on the 2028 Olympics, which will be held in Los Angeles and […]

Looking At The Trend Of Nostalgia In Advertising By: Brandon Guarro, Growth & Innovation Manager In the ever-evolving landscape of marketing, one strategy has stood the test of time and continues to captivate audiences worldwide: nostalgic marketing. Harnessing the power of cherished memories and sentimental connections, nostalgic marketing has emerged as a potent tool for brands […]

A Call For Authentic Endorsement By: Grace Midtgard, Social Media Manager The dynamic digital world of today makes influencer marketing an essential tool for brands willing to reach their target audience through social media platforms. Nevertheless, beneath the perfect feeds and sponsored content, influencer fatigue is on the rise. Traditional ways of influencing consumers are no […]

By: Cole Purvis, PR Account Coordinator Pitching media without a targeted approach dilutes the impact of messaging, which is why a well-constructed media list is invaluable for the everyday work of a PR professional. Targeted media lists help us identify the best outlets and contacts to share an organization’s messages, allowing us to speak directly to […]

By: Rebekah Essick, Group Account Director When was the last time you thought about how the products and services you use every day impact the environment? With the current state of the global ecosystem, this impact is increasingly important. Over the past decade, companies have taken a particular interest in sustainability, and it’s become an important […]

A Shift In Public Relations By: Tanisha Lewis, PR Account Supervisor In the ever-changing industry of public relations, influencers have emerged as powerful catalysts, reshaping the traditional communication channels between brands and their audiences. As a result, the role of influencers in public relations has become critical, creating new opportunities and challenges for PR professionals. Influencers, […]