Margins Over Meaning: What Are We Really Selling? By: Christian Wojciechowski, SVP Creative & Strategy I decided to listen to the Omnicom Q4/FY 2025 earnings call today and hear how they feel the takeover (they might call it a “partnership” although partnerships don’t usually result in over 4,000 layoffs with more to come) is returning what they had hoped. […]
Our Super Bowl LX Ad Recap By: Your &Barr Team Another Super Bowl is in the books, and with it comes a fresh batch of commercials that had just as much riding on them as the teams on the field. For brands, the Big Game remains one of the few moments where the entire country […]
There Are 51 Others That Matter Even More By: Christian Wojciechowski, SVP Creative & Strategy
Dream Big By: Nathan Shield, Account Coordinator Situation: Christmas Day 2025 movie opening. A Josh Safdie film starring Timothee Chalamet, and an example of a best-in-class guerrilla campaign: Marty Supreme. Marty Supreme didn’t feel like a traditional marketing campaign. It felt more like something you slowly became aware of. One moment here. Another there. Each one building on the last. It didn’t ask for attention. It earned it. The first real […]
Predictions, Possibilities, a Few Wild Cards, and What to Watch Out For. By: The &Barr Team A new year is on the horizon, and as we close out 2025, &Barr is tossing its champagne glass, Greek wedding style, into the Predictions Yule Log Fire. While we’re all still roasting Pantone’s Color(less) of the Year, still […]
In a World Accelerated by AI, Strategy Remains the Human Advantage By: Kim Blaylock, SVP Account Service & Strategy & Christian Wojciechowski, SVP, Creative & Strategy Last month, we spent a week in New York City immersed in the conversations that are rewriting the rules of marketing – from the 4A’s StratFest to Advertising Week. […]
Everyone loves a good “AI overview,” right? Right?! By: Tyler Davis, Digital Marketing Supervisor You’ve likely seen them pop up in some manner on your web browser or email inbox. They serve to condense and simplify information. To the users, they’re a lifesaver. To those living in-platform managing the ad budget and deciphering data signals, they’re […]