Dream Big By: Nathan Shield, Account Coordinator Situation: Christmas Day 2025 movie opening. A Josh Safdie film starring Timothee Chalamet, and an example of a best-in-class guerrilla campaign: Marty Supreme. Marty Supreme didn’t feel like a traditional marketing campaign. It felt more like something you slowly became aware of. One moment here. Another there. Each one building on the last. It didn’t ask for attention. It earned it. The first real […]
Predictions, Possibilities, a Few Wild Cards, and What to Watch Out For. By: The &Barr Team A new year is on the horizon, and as we close out 2025, &Barr is tossing its champagne glass, Greek wedding style, into the Predictions Yule Log Fire. While we’re all still roasting Pantone’s Color(less) of the Year, still […]
In a World Accelerated by AI, Strategy Remains the Human Advantage By: Kim Blaylock, SVP Account Service & Strategy & Christian Wojciechowski, SVP, Creative & Strategy Last month, we spent a week in New York City immersed in the conversations that are rewriting the rules of marketing – from the 4A’s StratFest to Advertising Week. […]
Everyone loves a good “AI overview,” right? Right?! By: Tyler Davis, Digital Marketing Supervisor You’ve likely seen them pop up in some manner on your web browser or email inbox. They serve to condense and simplify information. To the users, they’re a lifesaver. To those living in-platform managing the ad budget and deciphering data signals, they’re […]
What Brands Can Learn from the Marketing of Taylor Swift By: Morgan Lyons, Account Executive Picture this: a glowing orange aesthetic, cryptic social posts, and fans scouring every frame for hidden clues. Before her album even dropped, Taylor Swift had already orchestrated one of the year’s most effective marketing campaigns. When Taylor Swift releases an […]
Space Drives Business By: Kim Blaylock, SVP Account Service & Strategy I’m sitting cross-legged on the cool tan linoleum floor of my Kentucky basement, the faint smell of rain drifting through the half-open window. The dark wood paneling around me fades as my imagination takes over, carrying me far beyond the green trees and bluegrass […]
A successful rebrand doesn’t happen by accident. By: Kim Blaylock, VP Account Service Jaguar. Google. Walmart. Cracker Barrel. Big names, big moves. Their rebrands over the past year show just how different the outcomes can be. When executed carefully they can reinvigorate a brand and drive growth, but if there are missteps they can backfire […]