A successful rebrand doesn’t happen by accident. By: Kim Blaylock, VP Account Service Jaguar. Google. Walmart. Cracker Barrel. Big names, big moves. Their rebrands over the past year show just how different the outcomes can be. When executed carefully they can reinvigorate a brand and drive growth, but if there are missteps they can backfire […]

Celebrating Ten Years of the Ampersand Through the Voices of Our Team  By: The &Barr Team Ten years ago, we made a bold change, evolving our name to symbolize the approach our agency has had from the very beginning. Changing the name from Fry | Hammond | Barr to &Barr, where the ampersand represents our […]

Finding Growth in Every New Horizon By: Elizabeth Driscoll, Account Service Intern For four months, I sailed on a ship around the world. Just one week after returning to U.S. soil, I walked into &Barr’s office for the first time. I spent my spring semester participating in Semester at Sea, a college study abroad program, […]

Logo Theory and Aesthetics By: Christian Wojciechowski, VP Creative His name was Terence Reynolds. He’s one of the greatest creatives in the country and in my early 20’s, I had the opportunity to work with him every day, and watch his genius as he created images and concepts with the ease of Eugene Wright playing […]

Sometimes It’s The Little Things That Make a Difference By: Jenn Rivera, Sr. Director of Finance & Operations My kids used to tell me I was annoying and way too particular about house rules. And not just rules for them; the same rules applied to every friend who walked through our door. They would warn […]

How Resilience Powers Successful Advertising Campaigns By: Taylor Stuart, Account Service Intern Advertising doesn’t always happen in the office with storyboards and brainstorming sessions. Sometimes, it happens on the shoreline; umbrellas in hand, lenses pointed at the horizon, and clouds threatening to wash out the day. During my internship at &Barr, I had the opportunity […]

How Do You Do, Fellow Kids?  By: Danielle Cosme, Sr. Account Executive There are a few things we know about Gen Z—they are always online, they are highly social with an expectation of authenticity, and they dislike advertising. This generation is growing up with distinct priorities, influences, and more access to technology than previous generations, causing […]