Orlando’s &Barr triumphs at local ADDYs with 10 wins, including two Best of Shows

We’re thrilled to share &Barr recently walked away from the 2025 American Advertising Awards with 10 wins—including two prestigious Best of Show awards, three Gold ADDYs, four Silver ADDYs, and the coveted Outstanding Leader ADvocate award.  

Double Best of Show Wins 

&Barr clinched Best of Show in Print for its visionary work on Rosen Hotels & Resorts’ Runway Zine campaign. By transforming each property into a unique work of art through high-fashion photography, the campaign crafted a striking visual narrative that elevated the hospitality giant above its competition. 

The second Best of Show win came in Public Service for the transformative work on Central Florida Public Media’s Brand Identity. &Barr reimagined the nonprofit’s presence, crafting a bold new identity that positions it as more than just a radio station or NPR affiliate. The refreshed branding underscores its role as a trusted, fact-driven news source serving Central Florida’s diverse and dynamic community. 

Gold and Silver Awards 

On top of Best of Show honors, &Barr secured three Gold ADDYs and four Silvers for a variety of projects—from playful, “Miniature Moments” TV spots for Massey Services to the striking CGI with “Watchdog Creation” for Space Coast Credit Union. Each award was a testament to our drive to tell compelling stories through fresh, bold ideas. 

Gold ADDYS: 

• Print: Rosen Runway Campaign, Rosen Hotels & Resorts 

• Sales & Marketing (Direct Mail): Rosen Runway Sales Tour Invitation, Rosen Hotels & Resorts 

• Public Service: Central Florida Public Media Brand Identity, Central Florida Public Media  

Silver ADDYS: 

• Film, Video & Sound, TV Commercial: Massey Miniature Moments, Massey Services Inc. 

• Film, Video & Sound, TV Commercial: Massey Miniature Moments – Pest, Massey Services Inc. 

• Elements of Advertising (CGI): Space Coast Credit Union Watchdog Creation, Space Coast Credit Union 

• Self-Promotion: Night at the Museum, &Barr 

Outstanding Leader Advocate 

The evening also put a spotlight on &Barr’s Group Account Director, Rebekah Essick, who received the Outstanding Leader ADvocate Award. Her 12-year journey with &Barr has been all about dedication, resilience and bringing out the best in the people around her—a well-deserved recognition for a true leader. 

With these wins, &Barr’s Gold and select Silver ADDYs will compete on April 25 and step onto the district stage once again.  

To learn more about the agency’s award-winning work, visit www.andbarr.co.