Global Attractions Leader Merlin Entertainments Selects &Barr as Agency Partner

We are utterly enchanted to announce our partnership with Merlin Entertainments overseeing public relations for its Madame Tussauds Orlando and SEA LIFE Orlando attractions. Operating 124 attractions in 25 countries across four continents, Merlin Entertainments has a significant presence in Central Florida, including LEGOLAND Florida in addition to the attractions on International Drive. Merlin Entertainments &Barr will work in collaboration to develop new, innovative public relations strategies for these iconic attractions.

&Barr is a recognized leader in public relations with an award-winning record for its dynamic public relations campaigns in entertainment, hospitality, restaurants and retail industries, among others. The agency stands out for its full-service approach to public relations, providing expertise in media relations, influencer marketing, social media management and crisis communication along with a top-ranked team of creative, media and digital marketing professionals.

“We’re thrilled to become a part of the Merlin Entertainments family,” shared &Barr President and CEO Pete Barr, Jr. “Over the years, our public relations practice has evolved from traditional media relations to truly creative, multichannel communications. With the innovative spirit of Merlin Entertainments, the combination of our teams will be unmatched in bringing more guests to experience these immersive, world-class attractions.”

The Merlin Entertainments &Barr team will be led by veteran public relations executive Megan Paquin, APR, CPRC along with Vice President, Creative Director Rob Bloom. Each brings senior-level experience in entertainment and tourism with brands such as MGM Resorts International, Hyatt Hotels & Resorts, The Ritz-Carlton Hotel Company, Universal Orlando Resort, Cartoon Network, U.S. Virgin Islands and others.