Celebration of Prayer

Over 1 million people reached via social media, resulting in a year-over-year increase of 40% in overall donations.


YMCA of Central Florida’s Celebration of Prayer event unites members in faith ahead of the Easter weekend and serves to inspire all to join the Y in making a difference in the community. However, the event, which hadn’t changed much in the last two decades, was not making a distinct impact.



We challenged Central Florida to spark a movement by inspiring others to create change in the community.



Attendees at the event were each given $5 to make a difference. We created a hashtag and landing page where individuals could share their experiences, learn more about the $5 movement, and get others involved. The landing page also told the story of how the YMCA of Central Florida makes a measurable impact on our community every single day.



engagements on Facebook
increase in donations

&Barr is a trusted partner who understands the importance of our efforts to elevate the brand perception of the Y as a cause-driven charitable organization that’s indispensable for our community. They provide the expertise, resources and relationships needed to help us effectively advance our mission in innovative, relevant and meaningful ways.

John V. Cardone - EVP Membership Experience – YMCA of Central Florida

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