Sonny’s BBQ is a restaurant chain headquartered in Winter Park, Florida that specializes in Southern-style BBQ with 115 locations across the Southeastern U.S. They don’t sell food via their website or take reservations, leaving Sonny’s the challenge of showing their franchisees the value that digital marketing provides. To their franchisees, digital was a mysterious “black box” that they didn’t comprehend.
Sonny’s first reached out to us for two promotional campaigns before hiring us long term as their digital media agency. We had to deliver results and focus on showing measurable, meaningful metrics that franchisees could understand.