2017 Ruth’s TasteMaker Dinners Branding & Promotion

Developed an overarching brand for exclusive pairing dinners, resulting in year-over-year increase in attendance.

Problem:

For seven years, Ruth’s Chris Steak House had hosted specialty dinners with exclusive partners. Problem is, these events were always marketed as individual events, without a unifying brand. As a result, they lacked brand identity and weren’t generating enough repeat visitors.

Services:

Idea:

To make this event ownable (and memorable), we developed a brand identity for the event, starting with a name: TasteMaker Dinners. After all, a tastemaker sets the standards. Through these events, our guests not only have an unforgettable evening, they leave as tastemakers themselves.

Solution:

For each of the six TasteMaker Dinners, we created promotional pieces, including:

Point of sale materials
Promotional videos
Social content
Website landing pages
Emails
Custom menus

Events were promoted with media outreach within key markets, generating the following results:

More than 90 earned media placements in top national outlets and local restaurant markets

Featured media coverage on Wine Spectator, Delish, JustLuxe and Destination Luxury, among others

Generated media coverage in nearly 20 local restaurant markets for each event

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