Save the Date: Invisible Ink Brochure with UV Light Pen
A unique Save the Date piece mailed to potential attendees.
Key parts of the message printed in invisible ink.
Branded invisible ink pen with UV light mailed with the invitation.
Rosen Revealed Website
A microsite built for this campaign: RosenRevealed.com. The page continues the theming with mission verbiage and features background imagery from the speakeasies where the events will be held. The site was intended to build excitement and capture RSVPs and planner mailing/email information.
Invitation: Video and Press to Call
A high-tech, Rosen-branded invitation mailed to planners who indicated an interest in attending the event via the Save the Date mailing.
The invitation features an &Barr-produced video that plays automatically upon opening (providing the recipient the details of their mission), as well as press-to-call functionality where the planner can simply press the button on the piece and talk live to a Rosen sales representative to RSVP. Cell phone technology was built into the invite, which enabled the calling feature.
Rosen Revealed Phone Script
A designated phone number was assigned for this campaign, and scripts were specifically written to help guide the Rosen representative through conversation scenarios and how to continue the conversation in the spirit of the theme while accepting RSVPs.