Merlin Entertainments

“Hulkamania Running Wild”

136 million impressions worldwide. $3.2 million in free publicity. In 48 hours. Brother.

Madame Tussauds Orlando is a pretty cool attraction. However, there are plenty of cool attractions in Central Florida. To make a little noise in the conversation, Madame Tussauds wanted to do something impactful on social.

01
What We Did

Creative, Video Production, Public Relations, Social Media

02
How it Mattered

On social, you want people to do two things: care and share. This video did both. In the process, it brought international attention to Madame Tussauds Orlando. 

As Many Takes As It Takes

&Barr coordinated with Hulk Hogan’s team to capture the stunt in all its glory. A full production team was on hand to ensure we were able to capture every moment and shriek of surprise from his fans.

“He Looks So Lifelike!”

Guests came to get a sneak peek at Madame Tussauds Orlando’s new Hulk Hogan wax figure, only there was none. Instead, they met the real deal himself. And, yes. He was very lifelike, indeed.