Makeda likes spending fat bags of cash. Well, sort of. What she actually likes to do is create highly targeted media plans for &Barr clients like Nemours Children’s Hospital, Stein Mart, Bealls, Rosen Hotels & Resorts and Ruth’s Chris Steakhouse. And while that often involves spending millions of dollars, she’s extremely strategic in her thinking and planning. Having created media plans for such big brands as Ruth’s Chris Steak House, Makeda has definitely found her calling and a home at &Barr. In addition to serving as our Jr. Integrated Media Planner & Buyer, Makeda is also &Barr’s resident fashionista, a passion nurtured by her grandmother, who founded a fashion design school in Trinidad. Savvy, stylish and full of sunshine, it’s no wonder we hired her.