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Katherine Smith

Group Media Director

Katherine loves her job. More specifically, she loves discovering and implementing clever solutions to ever-changing marketing situations. And, boy, does she ever! As &Barr’s Group Media Director, Katherine oversees media research, strategy, planning and placement for a select group of &Barr clients like Stein Mart, Rosen Hotels & Resorts, Bealls Florida, Bealls Outlet, Burkes Outlet and the Crayola Experience Orlando. And while what she does is admittedly not rocket science — that was her dad’s job — it still takes mass amounts of expertise and know-how to make the difference she does to our clients. Thankfully, having been in a synchronized swim team (no lie), Katherine is used to working closely with others, albeit in a much moister environment. Good thing her team at &Barr is just as coordinated.