Detail-driven and resourceful, Dawson Henry fearlessly leads the &Barr Digital Marketing & Analytics team, which is dedicated to creating digital strategies, managing SEM and Paid Social campaigns, as well as tracking and analyzing client digital media performance. Dawson loves optimization and uses his digital marketing and analytics experience to ensure every client’s media is optimized towards their business objectives, provides actionable insights and helps them further their digital journey. Prior to joining &Barr, Dawson cultivated his big brand experience at national brands like Darden Restaurants and Universal Orlando. Committed to furthering his already extensive list of credentials, Dawson recently earned his MBA from the University of Central Florida. He loves to travel and has studied abroad in Spain, England and China, which parallels his love of languages that include Spanish, Mandarin and Japanese, as well as a handful of web and programming languages.