I’m new around here. And that means I have to take some time to figure out who’s who, what’s what and how our coffee machine works. Let’s break down the diverse departments you can find servicing our clients at &Barr.
Once referred to as “the suits,” account service is all about relationships, collaboration and results. Clients aren’t nearly as impressed with our attire as they are our ability to intimately understand their core business and work with our brilliant counterparts throughout the agency to create compelling work.
This is where the magic happens. Our creative team includes talented individuals, described by an abundance of titles that culminate in the ability to translate complex business needs into striking deliverables. What’s a deliverable? These days, it’s so much more than ads. We inspire, innovate, create experiences, and we execute flawlessly with a dedicated production team overseeing workflow at all times.
If a tree falls in the woods…you know? Same is true for our work. So we make work out of ensuring consumers engage with our partners at the right place and the right time. It takes keen insight into consumer behavior to create these connections. Our team specializes in all aspects of media and connection planning across all mediums, and includes an agile set of digital analysts who laser focus on the bottom line.
Just call these sharp professionals “storytellers to the storytellers.” Our team connects and maintains deep relationships with influencers around the globe, strategically securing media coverage that uniquely positions our partners in their target markets. It’s a fearless approach to driving conversations that create demand.
Teamwork makes the dream work. We’re all humans who need resources, and our business acumen is unrivaled. Often, these rock stars are behind the scenes, but their contributions and oversight ensure we all remain in the spotlight.
In a nutshell, that’s what I’ve learned about the makeup of &Barr. While our individual talents might fall into different departments, there’s consistency in our anatomy that makes us a powerful team. Learn more about the people who are &Barr.